Meepotu practical guide
How to Calculate Acquisition Break-Even
Combine cash spend and valued effort, calculate observed funnel costs, and estimate a break-even win count from your own contribution input.
Open Acquisition Break-Even Checker →Direct answer
The short version
Add cash spend to hours multiplied by your chosen hourly value, divide the full cost by observed funnel counts, and round full cost divided by positive contribution per win up to the next whole win.
Method
How to calculate it
- Full acquisition cost = cash spend + (effort hours × your hourly value).
- Observed cost per win = full cost ÷ wins for the same period.
- Break-even wins = ceiling(full cost ÷ your positive contribution per win).
Worked example
Numbers you can follow
Cash 100 plus 10 hours at 50 gives full cost 600. With 60 leads, 12 proposals, 3 wins, and contribution 300 per win, cost per win is 200, break-even is 2 wins, and full net is 300.
How to read the result
The values compare one period using user-supplied costs, counts, and contribution. They are not a benchmark, attribution guarantee, recommendation, or forecast.
Limits
What this does not establish
- No market CAC, time value, contribution, or conversion-rate assumption is supplied.
- The scenario does not provide financial, investment, accounting, or tax advice.
Sources
Reviewed context
- U.S. Small Business Administration: marketing and salesReviewed 2026-08-28
Planning context only; not a budget or outcome benchmark.
- Google Ads Help: conversion rateReviewed 2026-08-28
General ratio definition only; no account data or attribution window is inferred.
- Google Ads Help: cost per conversionReviewed 2026-08-28
Division context only; not a platform benchmark or recommendation.
FAQ
Common questions
What counts as full acquisition cost?
It is the cash entered plus the effort hours multiplied by the hourly value you chose.
Why is break-even rounded up?
Wins are counted as whole units, so a positive fractional requirement needs the next whole win.
Is the observed cost per win a benchmark?
No. It is a ratio from the totals entered for one period.
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